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Home→The Westburn Dictionary of Marketing→T→telephone survey

telephone survey

Definition:
The execution of a SURVEY using the telephone. Given the very high levels of telephone ownership in most advanced countries this is an acceptable way of conducting a representative survey and possesses particular advantages as data is inputted directly and questions can be dropped from the survey as soon as sufficient data has been collected on a specific point.

Cross-References:
[survey]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.