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Home→The Westburn Dictionary of Marketing→T→telephone selling

telephone selling

Definition:
Selling using the telephone as the medium for contacting prospective customers. While some sales may be made over the telephone, it is generally used to arrange for a personal call by the salesmen of products such as insurance, double glazing, fitted kitchens etc.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.