telephone marketing
Definition:
Marketing activities carried out through the medium of the telephone. The most common activities include telephone marketing research and telephone selling.
Cross-References:
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Gerald Michaluk],.