telemarketing
Definition:
Literally "marketing from afar". More specifically used to describe selling situations where all the selling is done by telephone.
Cross-References:
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.