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Home→The Westburn Dictionary of Marketing→T→technology transfer

technology transfer

Definition:
This involves the transfer of a capability to use, adapt, modify or innovate with respect to a product, process, piece of equipment or field of technology. Technology transfer is sometimes seen as a special case of innovation, since in a technology transfer exchange the source, production and application of technology occur in different organizations, whereas in innovation, source, production and application are all under the same managerial control.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Kevin A. Boyle],.