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technology assessment

Definition:
The evaluation of a technology in terms of its long- and short-term social, economic and environmental impacts. The term became current in the late 1960s when there developed intense concern in the USA to make the designers and propagators of new or proposed technology accountable for its total impact. In 1972 the US Office of Technology Assessment was established to assist Congress by evaluating the long-range, and often hidden social and environmental impacts of technology.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Douglas Brownlie and Michael Baker],.