technological mission
Definition:
A long-term corporate goal couched in terms of technological achievement. It is set after having evaluated the various product-market strategies available to the firm.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Douglas Brownlie and Michael Baker],.