technological environment
Definition:
The current and developing technology which characterises the markets in which the firm competes or hopes to compete. An integral part of the ENVIRONMENTAL and SWOT analyses.
Cross-References:
[SWOT analysis]
[environmental analysis]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.