teaser advertising
Definition:
A tactic for gaining the audience's interest and involvement by disclosing only an incomplete and puzzling version or versions of the eventual ADVERTISEMENT.
Cross-References:
[advertisement, advert, ad]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.