targeting
Definition:
The selection of the MARKET SEGMENT or segments which represent the best opportunity for the seller based on their analysis.
Cross-References:
[market segmentation]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.