target return on investment (ROI)
Definition:
An earnings target effort on a clearly defined TARGET MARKET.
Cross-References:
[target market]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.