target market
Definition:
Group of prospective users/ consumers which is the focus of the firm's marketing effort. Usually identified by means of MARKET SEGMENTATION.
Cross-References:
[market segmentation]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.