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Home→The Westburn Dictionary of Marketing→T→Target Group Index

Target Group Index

Definition:
A massive-scale commercial research service which produces annual and semi-annual statistical reports in 34 volumes, linking reading, viewing and listening habits to the consumption of almost 3,000 brands in 13 separate product and service categories. The reports are based on data collected by postal questionnaire from a nationwide sample of 24,000 individuals, classified by the usual demographic criteria and ACORN. Advertisers and advertising agencies can buy volumes singly. The research company, BRITISH MARKET RESEARCH BUREAU, will run special analyses on behalf of regular TGI subscribers, and four timesharing computer bureaux offer TGI analysis packages as a commercial service.

Cross-References:
[ACORN] [British Market Research Bureau Ltd (BMRB)]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.