tactics
Definition:
The methods to be employed in executing the strategic plan. In marketing this invariably involves management of the MARKETING MIX.
Cross-References:
[marketing mix]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.