tactical plan
Definition:
A short-term plan for setting out the TACTICS to be used in implementing the longer-term strategy. Often linked to the annual plan and budget.
Cross-References:
[tactics]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.