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Home→The Westburn Dictionary of Marketing→T→tabloid

tabloid

Definition:
A newspaper page size smaller than the traditional BROADSHEET dimensions; less than 360 mm deep, which was originally introduced to make it easier for commuters to handle newspapers in crowded conditions. More recently, the tabloid format has come to be associated with the editorial personality of the paper. Broadsheet newspapers suffering falling CIRCULATION have one by one changed to tabloid size in the apparent belief that they will thereby acquire more 'popular' appeal and appear 'modern'. Tabloid dimensions also make a paper look and feel thicker, thereby implying it has 'more in it' than a broadsheet version which in fact carries the same amount of material. The term 'tabloid' is often used in a derogatory sense, in practice.

Cross-References:
[broadsheet] [circulation]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.