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The Westburn Dictionary of Marketing
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T
tabloid
TABS
tabulation
tachistoscope
tactical plan
tactics
tare
target audience
Target Group Index
target market
target marketing
target return on investment (ROI)
target return pricing
targeting
tariffs
task
TCA
tear sheet
teaser advertising
technical selling
technological environment
technological forecasting
technological mapping
technological mission
technological obsolescene
Technology
technology assessment
technology forecasting
technology planning
technology transfer
telemarketing
telephone marketing
telephone selling
telephone survey
telephone survey
teleshopping
teletext
telethon
television
Television Advertising Bureau (Surveys) Ltd (TABS)
Television Consumer Audit (TCA)
tendering
terms of trade
territorial franchise
territorial potential
territorial rights
test instrument
test marketing
test statistic
testimonials
test-re-test reliability
Theory of Reasoned Action
third party endorsement
Thompson, J Walter
Thurstone scales
tied house
time and motion study
time of adoption
time series forecast
time to market
time utility
time-series analysis
TOOTHPASTE MARKET SEGMENT DESCRIPTION (see tables and text part one)
total costs
total error
total quality management (TQM)
total revenue
town hall test
traceable common costs
traceable costs
trade and technical press
trade deficit
trade discount
trade marketing mix
trade press
trade price
trade shows
trade-in
trademark
tradename
trade-offs
Trades Descriptions Acts (1968 and 1972)
trade-up
trading down
trading stamps
trading-up
traffic
traffic
traffic count
trailer tests
transaction
transaction costs analysis
transfer pricing
transformed variable
transport model
transportation (of shoppers)
transportation advertising
trend analysis
trend extrapolation
trend fitting
trend identification
trial
triangulation
trickle down theory
T-scope
T-shape
T-test
turnkey operation
turnover
TV ratings
TVR
twenty-four hour recall
two-stage area sampling
two-step flow of communication
two-tailed test
two-way table
tying agreement
type I error
type II error
typesetting
T