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systematic sampling

Definition:
A method of probability SAMPLING in which every nth element of a list is included in the sample after a random start.

Cross-References:
[sampling]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].