scrambled merchandising
Definition:
A term coined to describe the practice of adding unrelated items to a product assortment as a means of adding volume and increasing sales e.g. selling snack foods and confectionery in a clothing store.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].