scientific method
Definition:
A systematic, objective and logical method of inquiring into and analysing problems in terms of (a) the definition of needs or goals; (b) collection of pertinent data; (c) classification and analysis of data; (d) determination of solution on the basis of available data; (e) application of proposed solutions; and (f) checking or follow-up.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [George Avlonitis], [1998].