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Home→The Westburn Dictionary of Marketing→S→sandwich board

sandwich board

Definition:
One of a pair of boards which are joined by straps and worn over the front and back of a person who carries them around to display ADVERTISEMENTS or public notices.

Cross-References:
[advertisement, advert, ad]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Margaret D. Potts and Michael J. Baker], [1998].