sampling unit
Definition:
In MULTI-STAGE SAMPLING schemes the clusters (typically areas) that are selected before the final selection of RESPONDENTS.
Cross-References:
[multi-stage sampling]
[respondent]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].