sampling point
Definition:
A physical location at which sampling is to be undertaken - outside Marks & Spencer, exit of the paint shop etc. It may also define the origin for a RANDOM WALK.
Cross-References:
[random walk]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].