sampling frame
Definition:
The definition of a population from which a sample is to be drawn, e.g. the REGISTER OF ELECTORS, today's output, all residents of the Strathclyde region etc. A sampling frame needs to be accurate, adequate, complete, up-to-date and relevant to the purposes of the survey for which it is to be used.
Cross-References:
[Register of Electors]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].