sampling frame error
Definition:
NON-SAMPLING ERRORS due to imperfect coverage of the SAMPLING FRAME. If the POPULATION to be sampled is defined by those on the UK electoral register, those who do not appear on the register (for where they are living at the time of the SAMPLE SURVEY, e.g. by moving house and antipathy to form-tiling etc.) are not represented by the results because they were not available for SAMPLING.
Cross-References:
[sampling]
[nonsampling error]
[sampling frame]
[sample surveys]
Links:
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].