sampling fraction
Definition:
The ratio of the sample size to the POPULATION size, usually given as a simple 1:n fraction. Such a sampling fraction is useful in SYSTEMATIC SAMPLING where every nth RESPONDENT is sampled.
Cross-References:
[systematic sampling]
[respondent]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].