sampling error
Definition:
The error associated with SAMPLING procedures. Such error can be calculated for any probability sample: NON-SAMPLING ERROR is typically larger and cannot be calculated.
Cross-References:
[nonsampling error]
[sampling]
Links:
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].