samples
Definition:
A trial offer designed to encourage potential buyers to sample the product without risk in the hope that they will then ADOPT it.
Cross-References:
[adoption]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].