Westburn Publishing

salesforce training

Definition:
The effort expended by an employer to provide the opportunity for a salesperson to improve or modify individual or team skills and attitudes in an effort to achieve improved performance.

Cross-References:

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Bill Donaldson], [1998].