Westburn Publishing

salesforce organization

Definition:
The means by which sales force people (or groups of people) are deployed, via structure and distribution of personnel, to achieve sale goals.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Bill Donaldson], [1998].