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Home→The Westburn Dictionary of Marketing→S→salesforce compensation

salesforce compensation

Definition:
The paying of a salesforce. There has been much contention in marketing/selling circles as to the virtues of the payment-by-result (COMMISSION) system, and a straight-salary system which is not based on results. More progressive companies tend today to favour straight salary with the addition of bonuses as a reward for special effort.

Cross-References:
[commission]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].