sales territory
Definition:
An area of responsibility for an individual salesperson in which to develop sales. Territories can be allocated on a geographical, product or customer basis or on any combination of these, to achieve sales objectives.
Cross-References:
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Bill Donaldson], [1998].