sales territory design
Definition:
The means of allocating customers or groups of customers as a basis for assignment to a salesperson to achieve sales objectives. This is usually on a geographical, product or market basis or on a combination of these bases.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Bill Donaldson], [1998].