Westburn Publishing

sales techniques

Definition:
The methods used by salespeople to achieve sales objectives. Such techniques usually apply at one or more stages in the selling process and will vary accordingly, e.g. techniques to overcome objections, techniques to close the sale and so on.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Bill Donaldson], [1998].