sales targets
Definition:
A performance standard against which the degree of achievement can be measured. Targets are usually set on a geographical, product or customer basis in either selling quantities or sales performance terms.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Bill Donaldson], [1998].