sales response function
Definition:
The reaction of a prospect to a sales presentation. This can be set as a percentage return on the number and frequency of sales presentations to a particular target market or section of the population.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Bill Donaldson], [1998].