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Home→The Westburn Dictionary of Marketing→S→sales representative

sales representative

Definition:
A person who represents his or her organization in a selling capacity. Sales representatives are product or company specialists who spend their time contacting customers and prospective customers and attempting to obtain orders. Sales representatives are the front-line selling operators of an organization who typically work in a territory although the geographical size of the territories can vary considerably between different types of products.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Barry R. Moore], [1998].