sales drive
Definition:
An additional selling effort to boost sales at particular times (e.g. out of season, off-peak), or to meet particular circumstances (e.g. increased COMPETITION).
Cross-References:
[competition]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].