sales conference

Definition:
A meeting organized by an organization for the purpose of educating, enthusing and motivating sales related personnel. Sales conferences may be of varying duration, can be of regional, national or international dimensions and may include the sponsoring organization's own personnel (sales and services) and/or those of licensees, distributors and agents. Typically, sales conferences are held before the launch of new PRODUCTS or services to introduce them to the salesforce who will be taking responsibility for selling them; alternatively, they may be held on a regular basis, often annually, to provide personnel who commonly work alone or in widely scattered groups with updates on company and product progress. The locations of sales conferences may be in the organization's own premises, at a special conference centre or hotel, or on occasion in conference facilities in an area of outstanding natural beauty. Sales conferences are used by many organizations as periods of business but also rest and relaxation for their sales staff, and are therefore mostly involved with maintaining and building morale. Programmes for the sales conference while usually intensive, frequently combine business and social activities.

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[product]

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