Westburn Publishing

sales closing

Definition:
Also 'closing the sale'. The activity of completing a selling presentation to a customer and achieving the desired (order getting) result.

Cross-References:

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].