sales budget
Definition:
Usually the sum of money required over a specified time to run a sales department. It is a term also often used to include all marketing expenditures of which selling is only a part.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].