sales audit
Definition:
That part of the marketing audit which is a formal and comprehensive assessment of sales strategy in terms of meeting sales objectives with the aim of improving the overall effectiveness of the salesforce.
Cross-References:
[audit, marketing]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Bill Donaldson], [1998].