sales analysis
Definition:
The process of interpreting the pattern of sales orders obtained in the marketplace. (2) This term may also refer, more widely, to the interpretation of all data - including sales orders - from the marketplace. While such analysis serves the company in a variety of ways, it is particularly useful as a measure of the effectiveness of the salesforce.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].