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The Westburn Dictionary of Marketing
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S
Saatchi & Saatchi
safety needs
safety stock
Sale of Goods Act (1893)
sale or return
sales agent
sales aids
sales analysis
sales audit
sales branch
sales broker
sales budget
sales call pattern
sales campaign
sales closing
sales conference
sales contests
sales decline stage
sales drive
sales efficiency
sales forecasting
sales houses
sales incentive
sales lead
sales manager
sales maximization
sales meetings
sales pitch
sales potential
sales promotion
sales quotas
sales reports
sales representative
sales response function
sales revenue
sales targets
sales techniques
sales territory
sales territory design
sales volume planning
sales wave planning
sales-expense forecasting
salesforce compensation
salesforce decisions
salesforce efficiency
salesforce forecasts
salesforce motivation
salesforce objectives
salesforce organization
salesforce recruitment
salesforce selection
salesforce size
salesforce supervision
salesforce training
salesmanship
sales-orientated
salience
salient beliefs
sample
sample surveys
samples
sampling
sampling distribution
sampling error
sampling fraction
sampling frame
sampling frame error
sampling interval
sampling point
sampling unit
sandwich board
satisficing
scale
scaling techniques
scalogram
scanner data
scatter diagram
scc
scenario
scenario planning
Schramm's communication model
scientific method
scrambled merchandising
screen
screen advertising
Screen Advertising Association
screening
SD
se
sealed bid price
seasonal analysis
seasonal demand
seasonal discounts
seasonality
secondary data
secondary readership
secular economic growth
segment
segmentation variable
segmenting
selected break
selection bias
selective attention
selective demand
selective distortion
selective distribution
selective exposure
selective perception
selective retention
self liquidator
self-actualization
self-administered questionnaire
self-completion
self-concept
self-fulfilling forecast
self-liquidating promotion
self-perception theory
self-reference criterion (src)
self-service
self-service retailer
sell-by date
sellers' market
selling
selling agent
selling concept
selling formula approach
selling situations
selling tasks
semantic differential
semantic differential scale
semi-display
semiotics
semi-solus
semi-structured questionnaire
semi-variable costs
sensitivity
sensory threshold
sentence completion test
sequence bias
sequential sampling
series discount
served market
service charge
service decisions
service department
service inseparability
service intangibility
service perishability
service quality
services
sheet
shelf life
shelf talker
shipping conference
shopper study
shopping centre
shopping goods
shopping mall
shopping mall intercept
short run
showcard
shrinkage
shrink-wrap
SIC system
significance
simple cluster sampling
simple random sampling
simple regression
simulated test market
simulation
single sourcing
single-column centimetre (scc)
single-item scale
site
site location
site passage
situation analysis
situational analysis
skewed response distribution
skimming strategy
slice-of-life advertising
slope
slot
Smith, Adam
SMP
snowball sample
social advertising
social class
social cost
social engineering
social factors
social forecasting
social group
social indicator
social influences
social marketing
social mobility
social responsibility audit
social technology
socialisation
societal marketing
socio-economic classifications
socio-economic groups
soft goods
soft sell
sole trader
solus position
solus site
Sorrell, Martin
sort and count
sorting out
sound bite
source
source effect
sourcing strategy
space broker
span of control
Spearhead
special position
specialization
specialty goods
specialty store
specialty wholesalers
speculation
spin-off
split-half reliability
sponsorship
spot
Spot colour
spot market
spot rate
spread
spreadsheet
spurious relationship
src
s-shaped sales response function
stagflation
standard costing
standard deviation (SD)
standard error (se)
standard error of the regression
standard industrial classification system (SIC system)
Stapel scale
staples
Starch, Dr Daniel
stars
station
statistical demand analysis
statistical design
statistical efficiency
statistical regression
stereotype
stimulus
stimulus response
stimulus-response theory
stock
stock cover
stock to sales method
stockist
stockless purchasing
stockout
stocktaking
stockturn rate
store audit
store brands
store image
store layout
store location
store traffic
storyboard
straight rebuy
strapline
strategic alliance
strategic business unit
strategic fit
strategic gap analysis
strategic intent
strategic marketing planning (SMP)
strategic planning,
strategic thrust
strategic window
strategy centre
stratification
stratified sampling
Strong, EK
structured question
style obsolescence
subculture
subliminal advertising
subsidiary company
subsidy
subsistance economy
substantiality
substitutability
substitute goods
summated rating
supermarket
supersite
superstore
supplement
supplier development
supplier management
supplier search
supplier selection
supplier-active
survey
survey methods
survey reports
sustainable competitive advantage (SCA)
SWOT analysis
symbol grocer
symbolic pricing
syndicated data services
syndicated research
synectics
synergy
systacy
system
systematic error
systematic sampling
systems buying
systems selling
S