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Home→The Westburn Dictionary of Marketing→R→respondent

respondent

Definition:
One who provides information in an enquiry, either on behalf of him or herself, his or her family, or on behalf of an organization. Typically unpaid, their interest must be safeguarded by the researcher. The Code of Standards of the Industrial Market Research Association and the Market Research Society endeavours to secure the application of suitable standards in the UK. In other countries legal controls often exist.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [J. A. Bound], [1998].