request for proposal (RFP)
Definition:
An invitation by an intending buyer to potential suppliers asking them to quote for the supply of specified goods or services. Sometimes referred to as a 'request for quotation' or RFQ.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].