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Home→The Westburn Dictionary of Marketing→R→repeat sales

repeat sales

Definition:
Sales or business generated by a customer returning to the same retailer to purchase, or returning to any retailer to repurchase the same brand.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].