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Home→The Westburn Dictionary of Marketing→R→repeat purchasing

repeat purchasing

Definition:
Buying the same product or service from the same source of supply over a period of time. A high level of repeat purchasing is a characteristic of many industrial markets, where patterns of inertia in buyer-seller relationships may develop. These established relationships may pose considerable problems for companies which are not already in the market but seeking to enter

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen T. Parkinson], [1998].