reminder advertising
Definition:
An advertising strategy aimed at reminding the audience that the product or service still exists, rather than promoting it for the first time or adding a new theme to an existing campaign. It is easy to overlook the importance of maintaining competitiveness after the launch or BRAND LOYALTY between purchases, by means such as this. The OUTDOOR medium is often seen as an ideal vehicle for reminder advertising campaigns.
Cross-References:
[brand loyalty]
[outdoor advertising]
Links:
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].