reinforcement advertising
Definition:
Advertising designed to reassure buyers that they have made the right decision in buying a product thus reducing POST-PURCHASE ANXIETY.
Cross-References:
[post-purchase anxiety]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].